In each of the five years since PPA Charities named Operation Smile to be it’s charitable partner, PPA members have increased their donations. For 2010 the PPACH Trustees have established a record-setting goal of $120,000 to be raised through activities in direct support of Operation Smile. This goal represents a $50,000 increase over the 2009 goal of $70,000! PPA Charities President Mary Fisk-Taylor explains:

“Last year represented an amazing turning point in our fundraising activities for PPA Charities. Because so many caring photographers and industry vendors recognized what could be accomplished for Operation Smile when we all stand together, we topped our $70,000 goal by $30,000! This allowed us to present Operation Smile with a check for $100,000 at our PPACH Celebration at ImagingUSA in January. This means that the smiles of more than 400 children will be saved through of the generosity of our industry.

“Because of this outstanding performance in 2009, the PPACH Trustees feel confident that our goal of $120,000 can be reached in 2010. Just imagine how we will feel about our great industry if this time next year we know that the lives of 500 children will be changed forever because more and more photographers participated in this great effort! It is within our reach if we start our fundraising efforts now, and if we spread the word about what we are doing to our industry colleagues!

“Thank you again for opening your hearts to children around the world and to the fabulous volunteer professionals at Operation Smile. Take a moment now to mark your 2011 calendar so that you can take part in the PPA Charities Celebration on the evening of Saturday, January 15, at Imaging USA in San Antonio!”

To learn how you can support Operation Smile, click here.