Chicago-area photographers John Burdick and Jeff Lee created these eye-catching 5.5 x 8.5 PressPrint cards to serve as display handouts at dentist’s offices. Card copy explains the studio’s offer to donate half of its $99 session fee to benefit Operation Smile.

Burdick & Lee also created this table-top display for the cards so that they could attract attention but not take up too much space on dental office counters. The top part of the display consists of an 8×10 mounted on foam core and then mounted to a magazine display holder from Office Depot. According to John, they will consider mailing a similar card to theor client list as well for next year’s promotion.